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What is Facebook Reporting?
Its platforms have emerged as hot spots for counterfeit offenders who exploit their range of social and private messaging tools to reach users, according to interviews with academics, industry groups and counterfeit investigators, who likened brands' attempts at policing services like Facebook, Instagram and WhatsApp as a game of "whack-a-mole."Facebook and Instagram are the key marketplaces where counterfeit goods get sold to members of the public. It used to be eBay 10 years ago, and Amazon five years ago," said Benedict Hamilton, a managing director at Kroll, a private investigation company hired by brands hurt by counterfeiting and smuggling.
Research, led by social media analytics firm Ghost Data and shared exclusively with Reuters https://ghostdata.io/report/Upd-Meta-Counterfeit-Empire1221.pdf, showed counterfeiters hawking imitations of luxury brands including Gucci, Louis Vuitton, Fendi, Prada and Chanel.
It identified more than 26,000 active counterfeiters' accounts operating on Facebook in a June-October 2021 study, the first time its counterfeit research had focused on Meta's flagship app, and it found more than 20,000 active counterfeiters' accounts on Instagram, up from its count the previous year but down from a 2019 peak when they identified about 56,000 accounts. About 65% of the accounts found in 2021 were based in China, followed by 14% in Russia and 7.5% in Turkey.Ghost Data is an Italian analytics firm founded by cybersecurity expert Andrea Stroppa, who is also a data analyst consultant for the World Economic Forum. The firm has a track record of exposing the use of social media by counterfeiters, Islamic State supporters and for digital propaganda.A Reuters search of keywords identified dozens of Instagram accounts and Facebook posts that appeared to promote counterfeit goods, which Meta removed for violating its rules after Reuters flagged them.
Online commerce is a key priority for Meta, which has pushed new shopping features that could help grow its revenue as it faces pressures like ads tracking changes and sputtering user growth https://www.reuters.com/technology/facebook-owner-meta-forecasts-q1-revenue-below-estimates-2022-02-02, and has signaled a hard stance against counterfeiters. Instagram said luxury brands like Dior, Balenciaga and Versace had adopted shopping features on its app and said some like Oscar De La Renta and Balmain were using in-app checkout.But users exploiting its platforms to sell fake goods present a persistent problem for the company, which also faces scrutiny from lawmakers and regulators about its content moderation.
"The sale of counterfeits and fraud is a problem that has always persisted with new technology," said a Meta company spokesperson in a statement. "We are getting better every day at stopping these sales and cracking down on fraudsters," the person added.
How can we Report Facebook ?
Justice V Kameswar Rao issued notice on the petition by SG Suryah to Meta Platforms, the parent company of Facebook, as well as the Centre, and asked them to file their response.The petitioner, represented by lawyer Raghav Awasthi, has asserted that Facebook violated his right to free speech when it acted arbitrarily to restrict his verified page without even affording any opportunity of hearing.
The petitioner has said that apart from being the spokesperson of BJP's Tamil Nadu wing, he is also the Vice President of Bhartiya Janta Yuva Morcha (BJYM), Tamil Nadu.He has claimed that in December, his Facebook page was restricted for a month along with a disclaimer of "Risk of Facebook Page getting Unpublished" pursuant to his two posts sharing a YouTuber video which were marked as 'Community Standard Violation'.He has submitted that Facebook misinterpreted the contents of the two posts and wrongfully restricted his reach to the public at large.
"Unfortunately, Respondent No.2 (Meta Platforms) marked these two posts as "Pro-LTTE" and therefore has restricted Petitioner's Facebook Page alongside marking Community Standards Violations."The Respondent No.2 misinterpreted the contents of aforesaid two posts, which were posted in Tamil language and took a wrongful decision by restricting the Petitioner's reach to the public at large and that too without even affording any opportunity of hearing to the Petitioner," the petition filed through lawyer Mukesh Sharma said.
The petitioner has prayed that his Facebook account be re-instated with the same reach as it had prior to the action.The petition has argued that there is no provision in law, especially under the Information Technology Act, 2000 and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which empowers a social media platform to edit or modify content before transmission suo-motu."The unprofessional attitude of Respondent No.2 against the Petitioner has made him believe that he is specifically being targeted for his political and ideological inclinations and this is the reason that an extremely popular Facebook Page of the Petitioner was killed of its reach," the petition alleged.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Facebook Reporting Materials
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FB Monthly Active Users
Meta's MAUs rose 4% compared to the year-ago quarter to reach just over 2.9 billion. MAUs are a key metric Meta uses to gauge the size of the global active user base on its Facebook social media platform. Meta defines MAUs as registered and logged-in users who visited Facebook through its website or a mobile device, or used its Messenger app, sometime during the 30 days of the measurement period.
Meta derives nearly all of its revenue through selling advertising space, based largely on the strength of MAUs, on its social media sites and apps. The bigger its user base, the more attractive its platform is to advertisers. A bigger user base also makes it easier to attract new users,
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